I help brands, businesses and founders build engaged social media audiences, turn online activity into revenue, and protect the reputation, systems, workflows and people sitting behind it. My work combines social media strategy, online reputation management, cybersecurity risk awareness and practical attack mitigation, all with clear processes your team can actually understand and follow. Every engagement is bespoke, shaped around your goals, your audience, your commercial priorities and the specific risks you are facing. 15+ years' experience. 10+ sectors. London-based, working globally.
Practical knowledge from 15+ years' experience across 10 sectors. Every engagement starts with your situation - where you are, where you want to go, and what is standing in the way.
A full review of where you are on social media, with a clear plan for where to go next: covering content, audience growth, platform performance, as well as how to turn followers into paying customers, so social media not only pays for itself, but also becomes a fully developed engine that generates revenue for you.
A clear, honest review of your online presence: what is working, what is not, how your content is performing, and how you compare to competitors, with straightforward recommendations for improvement that will end up moving the needle.
An always-on read on what people are actually saying about you, your competitors, and your category, paired with proper analytics that turn raw platform data into decisions. I track sentiment, trends, and conversations as they happen, then translate the numbers into plain-English reporting that shows what is working, what is not, and exactly where your next opportunity, or your next risk, is coming from.
A strategy for turning your audience into income through built-in social media functionality and employing third-party digital platforms, brand partnerships, selling directly to your followers, licensing, products, and other opportunities everyone else in your field leaves on the table.
Building and running online communities: WhatsApp, Telegram, Discord, Circle, Substack, Slack, or another community-focused platform that fits you best. We will build a space people actually want to be in, and that generates real value for your business.
A specialist review of what personal and professional information is publicly visible about you online, the actual risks you have linked to your social media and digital presence, and a clear plan to reduce your exposure while protecting your reputation, before something has a chance to go wrong.
Talks, workshops, and guest lectures on social media strategy, building an audience, making money online, and staying safe on the Internet. All shaped around your audience, whether that is students, professionals, or executives.
Paid social that actually earns its budget. I plan, build, and run campaigns across the major platforms, from creative and targeting through to testing and optimisation, so every pound spent is working towards real followers, leads, or sales, and you can see exactly what it returned.
Direct, one-to-one time for you or your team. Bring a specific problem, a live campaign, or a whole strategy, and we work through it together on a dedicated 1:1 channel, so you leave with clear answers and the confidence to act on them yourself.
A sample of what the projects I worked on achieved - with my input, knowledge, and expertise contributing to each result.
A simple, practical process - from the first conversation to real results.
We start with a straightforward conversation about what you are building, what is working, what is not, and what a good outcome actually looks like for you.
I put together a plan that fits your situation, whether that is a one-off review, a focused project, or ongoing support.
I get to work with clear priorities, regular updates, and a focus on things that actually make a tangible difference for you.
Real recommendations from previous clients, collaborators, and industry partners.
"Thank you a lot for your work, Dynamitri. You helped a lot with Google I/O, our top priority event. I really appreciate it all your help and would love to work with you again."
"Dynamitri brought real expertise and insight to Avon's projects. He is calm and measured under pressure, and professional at every level. A great addition to the team."
"Dynamitri is one of the most forward-thinking and impactful professionals I have encountered. His deep knowledge of social media, especially TikTok, sets him apart. He has an incredible instinct for turning online trends into results-driven content strategies - taking a concept and transforming it into a viral moment."
"Dynamitri is a skilled digital marketing and social media expert with a deep understanding of all aspects of inbound marketing. Extremely professional, knowledgeable and capable - he helped us grow our digital presence significantly. I thoroughly recommend him to anyone who wants to truly understand the digital marketplace."
"Dynamitri offers a detailed, affordable audit that lays the foundation for building, engaging, and monetising your audience - turning followers into real income. I have used his service to focus very niche strategy."
"Working with Dynamitri I found him a passionate and dedicated co-worker. Always punctual, he is ready to deal with difficult situations and solve the problems on time."
I am Dynamitri, a digital strategist and social media consultant with 15+ years' experience across tech, consumer goods, beauty, travel, automotive, telecoms, sports, pharma/medical, theatre, and entertainment. I work with businesses, founders, and personal brands to build a strong online presence, grow the right audiences, turn that attention into income, and protect everything and everyone sitting behind it.
I have consulted for Google (US & UK), Qualcomm, Kia UK, Haleon, and Avon, led editorial at AOL, driven content growth at Jungle Creations, and worked at senior level with agencies including VCCP, Hill+Knowlton, Jellyfish, and Freemavens (now Forge MSQ). I have also worked across music and entertainment - live events at AEG/The O2, music rights at BMG, and with independent and major-label artists.
On top of doing hands-on social media work, I am also an accredited cybersecurity consultant and a contributor to the Dear Social Media Manager book by Xandrina Allday. I speak English, Spanish, German, and Polish, present regularly at events across the UK and Europe, and founded DRIP, an online community for social media and digital professionals now approaching 500 members.
Previously worked with: Google (US & UK), Qualcomm, Kia UK, Haleon, Clarus, Avon, AOL, VCCP, Hill+Knowlton, Jellyfish, Freemavens (now Forge MSQ), Jungle Creations, My Kind of Cruise, AEG Presents / The O2, BMG, Red Grape Music, City St. George's, University of London (Guest Lecturer) + more
Most brands treat social as marketing overhead. The ones pulling ahead treat it as owned audience: a direct line to the people who buy from them, one they control, and one that compounds in value every month it is built properly.
The opportunity has never been bigger for businesses that understand where attention actually converts. The platforms reward good work, the tools to sell directly to your audience keep getting better, and the distance between a follower and a paying customer keeps getting shorter. Most brands leave that money on the table because no one has shown them how to take it, or how to protect what they build.
My job is to turn your audience into an asset that generates revenue, and to protect everything and everyone sitting behind it. Let's talk.
DRIP is a community for social media and digital professionals who want better industry insight, genuine connections, and conversations that actually help their work and career.
A practical guide drawn from 15+ years' experience across 10 sectors. Written for anyone who has built an audience and wants to know how to turn it into real, lasting income.
Tell me what you are working on, where you want to get to, and what needs improving. I will come back within 24 hours with a clear next step.