A range of projects across audits, strategy, community, growth, and digital security - from consultancy engagements and in-house roles to freelance projects and speaking work. Each entry reflects real work done, not hypotheticals.
Full digital strategy engagement for an emerging band building toward an Australian tour. Covered platform prioritisation, content approach, audience development, and commercial milestone planning.
Developed and contributed to social media strategy for Kia UK across key platforms, shaping content direction, tone, and audience targeting within a fast-moving automotive brief.
Social strategy and content ecosystem recommendations for KK Group, a global female-first members' club and social network - focused on community growth, founder-led content, operational structure, and converting social attention into membership value.
Full audit covering platform performance, content strategy, audience engagement, and growth opportunities across IOTA's social channels.
Focused Instagram audit covering profile optimisation, content performance, engagement quality, Reels strategy, and growth recommendations.
In-depth audit examining brand consistency, audience demographics, engagement quality, and monetisation potential across platforms.
Social media and digital presence audit for the Der Kleine Prinz stage show in Berlin. Platform analysis, content review, and a prioritised action plan for audience growth and ticket visibility.
Social listening, sentiment analysis, and reporting for Haleon across key consumer healthcare brands, identifying conversation trends, audience sentiment, category themes, and market-level insights.
Instagram audit and founder-led content recommendations for Shan Hanif, founder of Genflow - focused on retention, authority positioning, repeatable content formats, hook architecture, and platform-native growth across short-form video.
Supported international product rollouts for Avon by helping re-establish top-level content guidelines, shaping agency and creator briefs, and reviewing campaign outputs against brand standards, budgets, timelines, and brief requirements.
Led content strategy and growth for Rhythmic, Jungle Creations' music and culture vertical, building the content system that drove 13,000,000%+ growth in video views and grew the Rhythmic community to over 1,000,000 followers - through organic strategy alone.
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Editorial direction for a local edition of Spinner, AOL's iconic music blog - shaping digital music coverage, content planning, commissioning, and audience-facing editorial output across a high-volume publishing environment.
Founded and continue to run DRIP, a community for social media and digital professionals across WhatsApp, covering strategy, industry news, and professional connections across multiple languages.
Developed audience engagement and fan community strategy for Red Grape Music artists, building direct connections between artists and fans across social and community platforms.
Conducted a full digital exposure audit for a public-facing individual, identifying publicly visible personal and professional information, assessing risk levels, and producing a remediation plan.
Delivered a guest lecture to MA Music Management students on audience monetisation strategies for artists - covering social media, direct-to-fan income, and platform-specific opportunities, with real case studies.
Spoken at conferences and panels across the UK and Europe on digital strategy, social media, and the music industry - covering audience growth, online risk, and the business of building a presence online.
If something here matches what you need, or you want to talk through a project, get in touch and I'll come back to you within 24 hours.
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