I now help artists win and make money on social media. I bring over 15 years' worth of industry knowledge gained through my work at BMG, AEG and The O2, Jungle Creations, memberships at the MMF, FAC, EMMA, MTUK, and countless release campaigns, tours, and consultations with artists and their management teams. I empower artists and music industry professionals by providing them with a better understanding of social media and digital, helping them to build more resilience in their work, and giving them a clearer direction for their careers. London-based, working globally.
15 years of practical work inside labels, live, rights, management, and independent artists. Every engagement starts with where you want to go. The release, the artist, the team, the timeline, and what winning actually looks like for you.
A clear growth strategy mapped across your first 3 months, 6 months, 12 months and beyond, so the work stays consistent rather than a one-off spike. I find where the biggest growth wins are, which platforms will reward the effort, and exactly what to do next to grow a fanbase that supports you with their money, not just words.
A clear picture of where you sit online, what is already working, how you stack up against peers, and the specific moves you can make this week to get ahead. Straight answers you can act on the same day.
An always-on read on what fans and the wider scene are actually saying about the artist, the release, and the competition, paired with analytics that turn raw platform data into decisions. I track sentiment, trends, and conversations as they happen, then translate the numbers into plain-English reporting that shows what is landing, what is not, and exactly where the next growth or revenue move should be.
A clear plan for turning fans into recurring income: merch, D2F, brand partnerships, sync, licensing, fan circles, ticketing, experiences, and untapped revenue streams nobody else thinks of.
An online space your followers want to be in. WhatsApp, Telegram, Discord, Circle, Substack, or something else entirely that fits you, your story and your audience. All set up and managed properly, so it becomes a focal point of your online presence and your own monetisation system.
Specialist knowledge and processes that keep you and your teams safe, and ensure elimination of risks. This means no more hacked accounts, starting from zero because you lost control over your old account, or having former team members accessing your confidential data.
Paid social that actually earns its budget, built for releases, tours, and growth. I plan, build, and run campaigns across the major platforms, from creative and targeting through to testing and optimisation, so every pound spent is working towards streams, tickets, or new fans, and you can see exactly what it returned.
Energising, practical sessions on music industry social, fanbase building, monetisation, and digital safety. Shaped around the room, whether that is university students, a label marketing team, artist's own management team, or industry execs.
Direct, one-to-one time for artists, managers, and teams. Bring a specific problem, a release, or a whole career plan, and we work through it together on a dedicated 1:1 channel, so you leave with clear answers and the confidence to act on them yourself.
A snapshot of what the music projects I have led or directly contributed to have achieved together with the teams behind them.
A simple, practical process - from the first conversation to real results.
We start with a straightforward conversation about what you are building, what is working, what is not, and what a good outcome actually looks like for you.
I put together a plan that fits your situation: whether that is a one-off review, a focused, long-term strategy, or ongoing support.
I get down to work with clear priorities, regular updates via a dedicated 1:1 channel with you, and a full focus on the things that actually move the needle.
From label directors, artist managers, programme directors, and live music leads I have worked alongside. Edited only for length.
"Dynamitri brought a high level of practical insight to our MA Music Management students. His ability to translate industry knowledge into actionable strategies was immediately evident. Highly recommended for guest lecturing in music, social media and digital strategy."
"Dyno is a highly detailed, passionate social media wiz with a wealth of knowledge in growth hacking, content development and music promotion that proved invaluable to the project we worked together on. Dyno would be a true asset to any marketing team within the music scene and comes with my highest recommendation."
"Dynamitri has undertaken various projects for me including an in-depth social media audit for a songwriter/singer I manage and developing social media assets for my podcast. On each occasion he has listened carefully and put together work that meets and very often exceeds my expectations. I highly recommend his work and work ethic."
"I will definitely be working with Dynamitri again. His attention to detail and ability to adapt to ever-changing technology made him an integral part of the team. Easy to work with and a good human being."
"Dynamitri offers a detailed, affordable audit that lays the foundation for building, engaging, and monetising your audience - turning followers into real income. I have used his service to focus very niche strategy."
"One of the best communities I am in is run by Dynamitri. Super valuable. He is really plugged in - keeps us right with industry news, resources, and contacts. Truly excellent."
I am Dynamitri. For 15 years I have worked across the parts of music most people only see one of: rights and metadata at BMG, live social and digital at AEG and The O2, editorial at AOL Spinner, then growing Jungle Creations' VT Rhythmic viral music video channel from 0 to over 1,000,000 organic followers in less than a year.
Now I consult for artists, labels, managers, and music brands who want to build real fanbases, turn them into recurring revenue, and protect everything and everyone behind the projects. Recent and ongoing work includes Red Grape Music, VIA Music Group, GLAM.RED Management, Audio Network, Continental Drifts, Youthquake Management, and the UK Beatboxing Championships. I also guest lecture on the MA Music Management programme at City St George's, University of London.
I speak English, Spanish, German, and Polish. I am also a certified cybersecurity consultant, a published co-author of the Dear Social Media Manager book by Xandrina Allday, and the founder of DRIP: a community for artists, managers, and marketers in the music industry, now approaching 500 members.
I do this work because the music industry made me, and because the people I respect in it deserve practical, no-nonsense help that meets them exactly where they are and takes them where they want to go next.
Music industry work: BMG, AEG Presents / The O2, AOL Spinner, Jungle Creations / VT Rhythmic, Red Grape Music, VIA Music Group, GLAM.RED Management, Audio Network, Continental Drifts, Youthquake Management, UK Beatboxing Championships, City St. George's, University of London (Guest Lecturer, MA Music Management) + more
The real money sits in the audiences. The artists, labels, and managers who know how to build that audience, hold it, and turn it into income are quietly earning more than they ever did from records alone.
There has never been more opportunity in music for the people who understand where the value has actually moved: the tools are better, the platforms are better, and the path from a song to a sustainable career is shorter than it has ever been. You just need to know what to tap into, and how to do it well.
My job is to show you exactly the rules of the game, and how to win it. Let's talk.
DRIP is an online community for artists, managers and marketers in the music industry who want better industry insight, genuine connections, and conversations that actually help their work and career.
A practical guide drawn from 15+ years across the music industry. Written for artists, managers, and labels who have built a fanbase and want to know how to turn it into real, lasting income.
Send me the artist, the label, the project. Let me know what you are trying to achieve, and what you would want to see next. I will come back to you within 24 hours with a few proposed times for a conversation, so we can get the ball rolling.