A range of projects across audits, strategy, community, growth, and digital security - from consultancy engagements and in-house roles to freelance projects and speaking work. Each entry reflects real work done, not hypotheticals.
Social strategy and content ecosystem recommendations for KK Group, a global female-first members' club and social network - focused on community growth, founder-led content, operational structure, and converting social attention into membership value.
Instagram audit and founder-led content recommendations for Shan Hanif, founder of Genflow - focused on retention, authority positioning, repeatable content formats, hook architecture, and platform-native growth across short-form video.
Led content strategy and growth for Rhythmic - music and culture vertical built for Jungle Creations. The page achieved a 13,000,000%+ YoY growth in video views and grew the following to over 1,000,000 people, through organic strategy alone under my direct management.
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Founded and run DRIP, a WhatsApp-based community for social media and digital professionals, covering strategy, industry news, and professional connections in multiple languages.
Delivered a guest lecture to MA Music Management students on audience monetisation strategies for artists, covering social media, direct-to-fan income, and platform-specific opportunities, with real case studies.
Audit covering platform performance, content strategy, audience engagement, and growth opportunities across IOTA's social channels.
In-depth audit examining brand consistency, audience demographics, engagement quality, and monetisation potential across platforms.
Focused Instagram audit covering profile optimisation, content performance, engagement quality, Reels strategy, and growth recommendations.
Social media and digital presence audit for the Der Kleine Prinz stage show in Berlin. Platform analysis, content review, and a prioritised action plan for audience growth and ticket visibility.
Editorial direction for a local edition of Spinner, AOL's iconic music blog - shaping digital music coverage, content planning, commissioning, and audience-facing editorial output across a high-volume publishing environment.
Spoken at conferences and panels across the UK and Europe on digital strategy, social media, and the music industry, covering audience growth, online risk, and the business of building a presence online.
Full digital strategy engagement for an emerging band building toward an Australian tour. Covered platform prioritisation, content approach, audience development, and commercial milestone planning.
Developed social media strategy for Kia UK across key platforms, shaping content direction, tone, and audience targeting within a fast-moving automotive brief.
Social listening, sentiment analysis, and reporting for Haleon across key consumer healthcare brands, identifying conversation trends, audience sentiment, category themes, and market-level insights.
Supported international product rollouts for Avon by helping re-establish top-level content guidelines, shaping agency and creator briefs, and reviewing campaign outputs against brand standards, budgets, timelines, and brief requirements.
Developed audience engagement and fan community strategy for Red Grape Music artists, building direct connections between artists and fans across social and community platforms.
Conducted a full digital exposure audit for a public-facing individual, identifying publicly visible personal and professional information, assessing risk levels, and producing a remediation plan.
If something here matches what you need, or you want to talk through a project, get in touch and I'll come back to you within 24 hours.
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